Regardless of the type of business,all businesses with online presence should incorporate Search Engine Optimization (SEO) in their marketing strategy. SEO is not only about using the right keywords. There are also technical aspects that every digital marketer should take time to understand.
There are best practices in technical SEO that are inherently part of services offered by SEO companies these days. These practices are not that complicated,especially when you understand the following optimization concepts:
Code Efficiency
This refers to howthe website was developed. Bloated codes are inefficient and can slow down the website’s loading time. On-page optimization also includes minimizing the website code. Any company offering SEO agency services in Hong Kong should know that less code means search engines can understand the semantic meaning of a page and can help with better ranking.
Website Speed
Websites should at least load within 2.5 seconds. Faster website means superior user experience and better ranking. Just like in a physical store â doors should be immediately opened to let prospective customers in. Aside from minimized codes,optimizing images is also important to ensure faster loading of website pages.
Mobile Responsiveness
People who are always on the go are most probably using their smartphones,a significant trend in digital marketing. Responsive websites simply mean providing equally superior user experience on smaller devices such as tablets and smartphones. Optimizing sites for mobile responsiveness is a typical part of SEO services. Google rewards mobile responsive websites by delivering them more than a non-responsive website.
Security
Just like typical website visitors,search engines like Google also prefer secure websites. No one likes to visit a website and risk infecting their computer with malware so search engines favor those websites protected with a Secured Socket Layer (SSL) certificate. This is a communications protocol that helps protect the connection between the visitor and the webpage.